Known widely as 'WOW' or the 'What Older Women Want' study, conducted by Drs. Cara Tannenbaum, Nancy Mayo and Francine Ducharme, the study asked 5000 older women across Canada which of their health needs they felt were not being met or addressed adequately by their health practitioners.
Their answers surprised many in healthcare provision, since the key topics the women highlighted were not concerned so much with critical care concerns or disease treatment, but primary care and disease prevention.
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