Prudential Study Sheds Light On The Increasing Costs Of Long-Term Care

Prudential's Cost of Care study sheds light on the State-specific
average costs associated with nursing homes, assisted living
facilities, and home health care services. The study results show the
average assisted living costs and average nursing home costs in Alaska
as the most expensive in the country at $82,956 per year and $183,595
per year respectively. Detroit ranked the highest for home health care
hourly rate at $38.

In addition to the report being available to consumers on
www.prudential.com, Prudential is also launching an updated interactive
consumer cost of care mapping tool on its website at
http://www.prudential.com/insurance/longtermcare, designed to provide more
in-depth State-specific cost detail – and in some cases City-specific –
aimed at arming consumers with essential facts to help them make better
financial decisions. "While consumers understand the importance of
planning for their financial future, they continue to have
misperceptions about the costs of long-term care services and the
benefits of long-term care insurance. Our resources can help them
dispel these myths and put them on the right path to securing their
retirement," added Mako.