Plans (AHIP) today launched a new national education campaign to better
inform consumers about their risks of needing long-term care and the
valuable financial protection long-term care insurance provides.
揟oo many Americans are not adequately protected against the risks of
needing long-term care,?said Karen Ignagni, President and CEO of AHIP.
揥e are providing consumers with accurate and timely information so they
can better prepare for the unpredictability and soaring expense of long
term care.?br/>
The centerpiece of this campaign is a new
consumer-friendly website, www.MyLifeMyFamily.com, to provide consumers
with basic information about long-term care insurance. The website
provides videos that feature real-life stories from current
policyholders, an interactive online quiz, and additional resources on
long-term care insurance.
AHIP commissioned a series of surveys and focus groups to assess
consumers?perceptions of long-term care insurance. Many Americans
underestimate their risk, underestimate the cost of long-term care, and
many erroneously believe they have long-term care coverage. Moreover,
most are not focused on planning for long-term care and are not taking
appropriate steps to protect their retirement savings should they need
long-term care services.
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