A year ago, I couldn’t turn around at startup events without bumping into someone launching a social-networking business.
They knew it was the next big thing and a great opportunity to connect with a young demographic sought by advertisers. Now it seems the market is maturing. Literally.
As in, everywhere I go lately, I meet someone starting a company targeting the older population.
This isn’t about more gadgets for grandma and grandpa.
The new thing is services, online and off, aimed at people entering the senior phase of life and seeking help, advice and tools to navigate the transition.
These entrepreneurs see opportunity to reduce friction and complexity in this market, just as others have done with online travel and retail, using tools and processes honed by tech companies.
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